The Business of Flowers
No florist EVER started their business of flowers by thinking ‘I’m going to be a florist so I can spend my days doing paperwork’.
I totally get it; there’s not enough hours in the day, boundaries change, the floriculture industry throws you a curveball, personal challenges seem never ending…….The struggle to make your business bloom brighter is real.
So that’s where I come in……
Hi (drangea)
I’m Rachel, I’m a
virtual admin assistant that specialises in florist businesses.
Luneria Luminosa
(AKA Honesty)
I’m a cup half full, challenge loving, honesty mad, always there for you kind of women. I’m that one who loves to be the first one in and the last to leave (working in wholesale meant being on call 24/7!), never being afraid of hard work, of giving it my all. Fear of failure? Absolutely, but if you don’t try you’ll never know right?
Stepping outside my comfort zone during my floral journey has filled my Dutch buckets up to the brim with passion, knowledge, and a can do ‘think outside the bucket’ attitude.
From graduating with a higher national diploma to managing a top London couture florist boutique, to gaining a Silver Gilt at Chelsea Flower Show and working in wholesale (no time to write everything down, got important VA work to do!)…. it’s all being bunched together to give you your ultimate flower buddy.
Gloriosa Superba
(AKA The Fire Lily)
Although The hub was born as a glorious lockdown passion project with my best flower buddy Emma from Green Parlour, the big full time dive right in to the deep end came in early 2022 when I came out of wholesale after 5 years.
The hub’s focus was shifted from online membership teaching to opening the doors to individual wilting florist owners who were in need of support with creative marketing, pricing mind blocks and cool wedding quote copywriting.
Now I get to tackle the email marketing to do lists of amazing florist owners like Hayley (Eurovision lover, mum of 3 and total soft spot for VIP roses), create beautifully on brand Instagram content for P (Has a fondness for the word ‘Gorgeous’ and infatuated with Meijer roses) and Kate (I’ll do anything, just don’t ask me to do my own social media and owns the cutest dog ever!), for Kate I create stress free marketing consistency.
So what are you dreaming of?
P.s If I were to make a bouquet with Gloriosa I’d pair it with: the most delicious Vanda’s from Ansu, floaty reflexed Lisianthus from Montana Lisianthus, some fluffy Continous, oooo and I'd definitely make sure it had some hot pink fragrant Yves Piaget Roses from the Parfum Flower Company too.
“Growth is never by mere chance;
it is the result of forces working together.”
— James Cash PenneyI know we’re mint to be…
But are you sure? Ok! Let’s do this.
This is the bit where you get in touch. Right underneath, yup that’s it…..
Then we can have a virtual hot cuppa together (yay!) with one of those yummy gooey cookies and chat in more detail before setting the bud in motion.