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    <loc>https://www.thebotanicbusinesshub.com/blog/why-flodesk-is-the-best-email-marketing-tool-for-florists</loc>
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    <lastmod>2025-06-03</lastmod>
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      <image:title>The Floristry Blog - Why Flodesk is the Best Email Marketing Tool for Florists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/b5972b65-5c6e-44bb-b0f5-6934b2c3a09b/Flodesk+workflow+automation+emails.jpeg</image:loc>
      <image:title>The Floristry Blog - Why Flodesk is the Best Email Marketing Tool for Florists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/c3fb0863-7138-48ee-895d-7bfbc6379587/Cool+email+perference+page+options+for+florists.jpeg</image:loc>
      <image:title>The Floristry Blog - Why Flodesk is the Best Email Marketing Tool for Florists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/230edf1c-6bc9-4dbf-85be-5f114a1a52d3/Opt+in+forms+ideas+Florist+email+marketing.jpg</image:loc>
      <image:title>The Floristry Blog - Why Flodesk is the Best Email Marketing Tool for Florists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/cd2830b8-12fd-47f2-8709-41eb74b43be0/Flodesk+email+marketing+forms+including+spinner+and+countdown.jpg</image:loc>
      <image:title>The Floristry Blog - Why Flodesk is the Best Email Marketing Tool for Florists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/4c3ecda5-0581-43a4-9359-59188e37ab6b/example+of+email+newsletter+using+flodesk+template+2.jpeg</image:loc>
      <image:title>The Floristry Blog - Why Flodesk is the Best Email Marketing Tool for Florists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/b5b64db3-5dfd-4ca3-9673-e8ec03bc4231/Flodesk+workflow+for+wedding+flowers+cold+leads.jpg</image:loc>
      <image:title>The Floristry Blog - Why Flodesk is the Best Email Marketing Tool for Florists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/what-is-a-freelance-florist-hourly-rate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/2f0c4998-e4d2-44b3-a649-7a08379c25af/Freelance+Florist+working+in+Berkshire.jpg</image:loc>
      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/dca0f775-0881-4f9d-a89e-983034cfa293/IMG_2133.jpg</image:loc>
      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate? - Florist business owners seek freelance florists who can work with fast making times at peaks. For example batch making handtied bouquets</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1706018345772-P0AKX98IHDU3K1AA9AJG/IMG_4071.jpg</image:loc>
      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate? - A freelance florist working alongside the florist shop team and adorable shop dog. The freelance florist was booked to help create wedding flowers</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1706018346027-CILY40T7VWDB2WW73LWW/IMG_3348.jpg</image:loc>
      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1706018347484-35TH59D5PPTEI64PJKDH/IMG_2513.jpg</image:loc>
      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate? - hiring a freelance florist for shop or studio work including conditioning flowers</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1706020387982-STWUVF5MJ6M9JNM4ZPLE/IMG_2846.jpg</image:loc>
      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate?</image:title>
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      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate? - Securing and Sustaining Freelance floristry work involves having a great work ethic and working as part of the team</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1706018348727-9JJFR34W31NZIROM8VYM/IMG_2552.jpg</image:loc>
      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate? - Determining the hourly rate for freelance florists in the UK involves various factors, including skill level, experience, location, and the scope of work.</image:title>
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      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate?</image:title>
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      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate?</image:title>
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      <image:title>The Floristry Blog - What is a Freelance Florist hourly rate?</image:title>
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  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/equipment-wedding-florists-need</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/df271701-6e6e-4935-a6a0-60f105858a75/floristry+scissors+with+a+japanese+steel+blade.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>These Florist scissors have a super sharp Japanese steel blade. I’ve personally had these before from Thrive Floristry and they are great for cutting hand tie stems quickly and efficiently. Buy here RRP £34.50</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/8037d20b-e8c3-4278-8054-538636fdd6b6/Oasis+carbon+blade+floristry+scissors.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Oasis carbon blade scissors. Great working scissors for all kinds of work. I’d personally say they’re not the most long lasting, but a good pair to have if you tend to loose scissors easily! Buy here RRP £10</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/3ccd73bf-bf0c-442f-a416-ba875d5df1e4/Sakagen+floristry+scissors+with+japanese+steel.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Sakagen Florist scissors. These come in a variety of coloured handles and are my personal favourite scissors currently. They are ergonomic in design which makes them easy to hold and they cut through stems and thick foliage branches like butter. They really are the must have onsite florist toolkit equipment wedding florists need! Buy here RRP £29.90</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/59714c86-fca6-4dc5-bad6-63c33f2d5cf7/Florist+tool+belt.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Handcrafted leather tool belt. This gorgeous custom hand crafted belt changes everything, not to mention it is super stylish and sleek. With room for both heavy-duty pruners and flower snips or scissors, a mobile, a pen and pencil and a rose stripper or hand towel, this tool belt has been a total game changer. It rests comfortably on your hips, keeping essential tools within reach without adding any extra weight or strain on your back. Quick delivery and can be personalised too. Buy here RRP £114.07</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/7cfd611c-d2a9-42b8-a034-419743847761/Merry+people+boots.+footware+for+florists.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Bobbi Wellington boot. Durable, 100% waterproof with a great sole, arch support, reinforced toe cap, 100% vegan and a 12 month warranty. They’re available in an array of colours so you can pick some to match your business branding. Buy here RRP £79.95</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/831569a0-e4fd-44bf-8448-db42d010c1c6/Blooming+Rubee+stitches.+cross+back+apron+for+florists.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Dungaree style apron. With a front pocket/pen pocket and dungaree style buckle cross over straps this apron is a modern take on the traditional florist apron. Blooming Rubee Stitches offers embroidered customisation and its available in a variety of colours or check out their vast array of other workwear products. More info / Enquire here From £22 + embroidery set up</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/8799f3fe-9a34-494b-9fa7-594f121eb683/Web+capture_11-7-2023_165753_www.amazon.co.uk.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Reusable shoe protectors. Stretchable and durable shoe/boot covers for protecting venues with light coloured carpets and aisle runners. These ones are reusable and can be washed by hand or machine. Buy here RRP £7.99 for 5 pairs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/247f7ca9-e7a6-43e6-9092-b7a0a4f47287/Folding+sack+truck+for+florists.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>LoadIt foldable sack truck/trolley. Ideal for moving and unloading heavy objects. It is also ingenious in being foldable thus saving loads of space in the van which makes it the perfect addition to an onsite toolkit equipment wedding florists need. Buy here RRP £99.99</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/98beefb9-7e99-481c-8903-f2904354e31b/Foldable+dolly+cart.+Platform+truck.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Foldable Dolly cart/Platform truck. Space saving, compact hand trolley. Its been ergonomically designed for easy manoeuvrability and has 360 degree wheel swivel. Buy here RRP £145</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1fc77a07-c4ab-416b-9790-819707bef748/Weights+for+floristry+installations.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>2 x 12kg heavy duty professional weights. Made in the UK from recycled materials these weights can be used individually or by stacking and interlocking them. Buy here RRP £59.99</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/cfe63b74-c007-4ee7-b8b8-da3bde73e9d3/rechargable+candle+lighter+with+arch+neck.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Electric rechargeable arch lighter. No more fighting with clicker lighters that run out half way through lighting wedding candles! This lighter is USB rechargeable, windproof and has an arced neck for easy lighting. Buy here RRP £10.99</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/05990526-864d-4619-b57e-743d56695e5f/Command+hooks+for+florists.+toolkit+essential+equiptment+wedding+florists+need.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Command Hooks. Strong, versatile and reusable hooks that can be used in wedding venues for creating an attachment to walls, wood, glass or tiles. These are 100% a product that wedding florists need to include in their onsite florist toolkit equipment. Buy here RRP £6.99 for 6 hooks and 12 strips</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/d0b484eb-f190-4119-9cea-26d1f0dbdb9f/re+usable+cable+ties+for+florists.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Re usable cable ties. If you love the convenience of using cable ties but want a more eco friendly option then these reusable cable ties are just the thing. They’re heave duty so great for large scale flower installations and they come in a variety of different colours too. Buy here RRP £7.99 for 100</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/b7157e6b-aa09-4351-91a7-376728ef4b54/handheld+vacum+cleaner+for+florists.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Cordless handheld vacuum cleaner. Just bigger that your phone, this really is an essential piece of equipment florists need when on site at weddings and events. Great for getting those little bits off tables! Buy here RRP £27.95</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/642644f2-64ba-42d2-abf9-d485b117523e/Web+capture_11-7-2023_95826_www.freshflowerbag.com.jpeg</image:loc>
      <image:title>The Floristry Blog - Onsite tool kit EQUIPMENT WEDDING FLORISTS NEED - Make it stand out</image:title>
      <image:caption>Fresh Flower Bags. Improve your productivity and the planning of your orders by pre-making your bridal bouquets, corsages, and arrangements. The realization of large-scale designs for events becomes a lot easier with fresh flower bags as flowers can last for up to 3 days without water in these bags and sheets. Buy here RRP from £9 for 5 bags</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/make-more-wedding-flower-profit-everystem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/2bf227e3-b420-4ec1-89c1-9f308c3de53b/IMG_03D2ADD9CD9A-1.jpeg</image:loc>
      <image:title>The Floristry Blog - Make more profit on wedding flowers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/fb39fa31-300c-415a-9db0-c19a7eab232b/EveryStem-logo-rectangle.png</image:loc>
      <image:title>The Floristry Blog - Make more profit on wedding flowers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/0378adb0-b107-4278-9d0a-a1393dea08d2/Web+capture_13-10-2022_154818_www.everystem.com.jpeg</image:loc>
      <image:title>The Floristry Blog - Make more profit on wedding flowers - Everystem:</image:title>
      <image:caption>Helps you avoid costly pricing mistakes Banishes over ordering Makes sure you never lose another stem count again Saves you HOURS of time</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/4ab5a65a-c912-44d9-9435-5c434738d91c/Web+capture_13-10-2022_16543_www.everystem.com.jpeg</image:loc>
      <image:title>The Floristry Blog - Make more profit on wedding flowers - The financial investment:</image:title>
      <image:caption>£22.15 a month or £221.62 a year. Instead of a free trial, their commitment to you is a 90-day money back guarantee. Easy to pause or cancel. You can also use referral code: hello@thebotanicbusinesshub.com and get your second month completely FREE</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/tasks-a-florist-virtual-assistant-can-do-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/fe42d4ce-1655-4d26-9c7f-e130e2e0ed3f/IMG_2030%255B1%255D.jpg</image:loc>
      <image:title>The Floristry Blog - Tasks a florist virtual assistant can do for you - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1668091649937-O81Z7L8XU9LMJEDTPUF3/unsplash-image-jUrku7MmrNY.jpg</image:loc>
      <image:title>The Floristry Blog - Tasks a florist virtual assistant can do for you - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/3-top-tips-to-become-a-profitable-florist-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1665666730594-DEADO1QVKFND0NA3RR3X/unsplash-image-PpgFojm7iHQ.jpg</image:loc>
      <image:title>The Floristry Blog - 3 top tips to become a profitable florist business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1665669311858-OH0PFOYIFCI8NP3T2YLX/unsplash-image-F-WcaJg9Ftk.jpg</image:loc>
      <image:title>The Floristry Blog - 3 top tips to become a profitable florist business - If you’ve never done this, you are an absolute saint! Most of us at some point have under-priced and over ordered.</image:title>
      <image:caption>The easiest killer to making money is not being able to resist purchasing that extra wrap or two (or three!) of flowers that you KNOW there isn’t the money for in the job. Instead make sure you are setting a financial limit when you’re ordering by creating a stem count of what the event/job/… actually needs. Trust me, it’s a real game changer. I’m also talking about adding in that extra stem into the design because in your eye’s ‘it needs it’ when in actual fact you should be working with what you’ve allocated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/f80c3c65-a38f-4458-8baf-7e3f091108c1/unsplash-image-OhL_qEqpef4.jpg</image:loc>
      <image:title>The Floristry Blog - 3 top tips to become a profitable florist business - Yes, you are a creative, but you should feel confident with the value you’re giving and the profitability you’re taking.</image:title>
      <image:caption>Sit down and work out what you need your profit margin to be to be able to pay yourself a living wage and cover all your business costs. It’s the best way to cut the guess work out of pricing for profit. Every florist’s margin will be different because of their overheads, skills and flower costs. Everystem (a florist software for profitability) recommend a gross profit margin of 70%</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1665670644652-B8N5800BK54Z4YQ7QC4O/unsplash-image-MW4ALpaS1Ws.jpg</image:loc>
      <image:title>The Floristry Blog - 3 top tips to become a profitable florist business - Streamlining processes and time-consuming tasks</image:title>
      <image:caption>Unless you have a photographic memory, you’ll never remember everything, which is why it’s important to make sure you document EVERYTHING online in a safe place. I’m talking; prices, grower availability, design stem counts, suppliers flower ranges, sundries….. You will thank yourself when next year you need to recreate that staircase design and can’t find any photos to look back on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/fb39fa31-300c-415a-9db0-c19a7eab232b/EveryStem-logo-rectangle.png</image:loc>
      <image:title>The Floristry Blog - 3 top tips to become a profitable florist business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/0378adb0-b107-4278-9d0a-a1393dea08d2/Web+capture_13-10-2022_154818_www.everystem.com.jpeg</image:loc>
      <image:title>The Floristry Blog - 3 top tips to become a profitable florist business - Everystem:</image:title>
      <image:caption>Helps you avoid costly pricing mistakes Banishes over ordering Makes sure you never lose another stem count again Saves you HOURS of time</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/4ab5a65a-c912-44d9-9435-5c434738d91c/Web+capture_13-10-2022_16543_www.everystem.com.jpeg</image:loc>
      <image:title>The Floristry Blog - 3 top tips to become a profitable florist business - The financial investment:</image:title>
      <image:caption>£22.15 a month or £221.62 a year. Instead of a free trial, their commitment to you is a 90-day money back guarantee. Easy to pause or cancel. You can also use referral code: hello@thebotanicbusinesshub.com and get your second month completely FREE</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/communityovercompetition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/634b4914-3013-45b0-a084-bbaa186ebb99/IMG_4597.jpg</image:loc>
      <image:title>The Floristry Blog - The Florists meet up</image:title>
      <image:caption>‘It was really nice to see Rachel and all the other florists in person. I took away some ideas that other florists had already implemented to help their businesses. It was a lovely setting and a lovely afternoon tea. Thanks Rachel for organising this event. ‘ Brenda and Millie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/ec6e7b9a-cda1-4313-bf45-c8b163371ecf/Florists+meet+up+%281%29.jpg</image:loc>
      <image:title>The Floristry Blog - The Florists meet up - Make it stand out</image:title>
      <image:caption>Helen from Bits and Buds and Tracey from Ammi Flowers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/b23776e2-4581-4eeb-b222-25f4a8906950/Florists+meet+up+uk+%281%29.jpg</image:loc>
      <image:title>The Floristry Blog - The Florists meet up - Make it stand out</image:title>
      <image:caption>Sam from Perfect Moment florist and Juliette from Flowers By Juliette</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/9adab716-64db-4426-87cd-e0ec8e1acda6/IMG_4600.jpg</image:loc>
      <image:title>The Floristry Blog - The Florists meet up - Make it stand out</image:title>
      <image:caption>Millie, Tracey, Rachel (me!) Brenda from Bluebell flowers, Steph from Rabbit and the Rose, Helen, Sam, Jackie from Georgie’s florist and Juliette at the florists meet up, missing a few who left a little earlier.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/thefloristrybusinessblogskills</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/169ca6c6-8291-427a-84bb-1b4ecfedc7fe/201134825_183161320304165_7303954299360657249_n.jpg</image:loc>
      <image:title>The Floristry Blog - Valuing your own skills</image:title>
      <image:caption>We had a plumber in and without any hesitation he said 'My price is £70 an hour'</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/instagram-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-10</lastmod>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/how-to-curate-your-instagram-grid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1662038593545-IKD8XBN9UN83QFJ0ZGU8/unsplash-image-RdLw6AuTH6Y.jpg</image:loc>
      <image:title>The Floristry Blog - How to get a picture perfect Instagram grid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1662039062500-7TRPHA8IQM64HYDFR6BW/unsplash-image-8uG03u1uIy0.jpg</image:loc>
      <image:title>The Floristry Blog - How to get a picture perfect Instagram grid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/0b3a827c-1f25-4ead-a475-5cdb42c07d41/howtodeleteorarchiveaninstagrampost.jpg</image:loc>
      <image:title>The Floristry Blog - How to get a picture perfect Instagram grid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/55a835c6-3bda-4eed-8bcf-a18b91659010/Screenshot+2022-09-01+at+14.55.58.png</image:loc>
      <image:title>The Floristry Blog - How to get a picture perfect Instagram grid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/key-mothers-day-dates-for-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/79729fc8-224b-42b6-9a25-e4be7e26bfd2/2.png</image:loc>
      <image:title>The Floristry Blog - Key Mothers day dates for 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/e8d106cf-0c99-4d2e-9da4-9ad50a54c5f1/27th+March.Mothering+Sunday</image:loc>
      <image:title>The Floristry Blog - Key Mothers day dates for 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/6a83c3f4-ef7d-4e0d-8b6d-dd233e6b5f74/4.png</image:loc>
      <image:title>The Floristry Blog - Key Mothers day dates for 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/12c28544-defc-443c-bbbe-32f99daa6512/5.png</image:loc>
      <image:title>The Floristry Blog - Key Mothers day dates for 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/c2c8afff-258b-45c4-a18d-35eef7889a5d/6.png</image:loc>
      <image:title>The Floristry Blog - Key Mothers day dates for 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/how-to-turn-sales-into-reviews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/6bbe806c-bf82-4901-a4a5-361c53f8aafe/Web+capture_17-2-2022_9811_www.instagram.com.jpeg</image:loc>
      <image:title>The Floristry Blog - How to turn Sales into reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/e765868e-6470-448b-9c44-a6e2ea65199c/Web+capture_17-2-2022_85915_www.instagram.com.jpeg</image:loc>
      <image:title>The Floristry Blog - How to turn Sales into reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/cba84d9a-44c8-467d-9ce5-3e20de3b0387/Web+capture_17-2-2022_85938_www.instagram.com.jpeg</image:loc>
      <image:title>The Floristry Blog - How to turn Sales into reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/0dcffbf2-9911-473c-b9f0-97a706ce1423/Web+capture_17-2-2022_85836_www.instagram.com.jpeg</image:loc>
      <image:title>The Floristry Blog - How to turn Sales into reviews - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/how-to-sell-successfully</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2022-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1643484200389-XEXDBU5JWAZXOMKYMRWV/How+to+sell+successfully.jpeg</image:loc>
      <image:title>The Floristry Blog - Make more sales - 3 buyer types</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thebotanicbusinesshub.com/blog/goal-setting-for-your-floristry-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/af1f1b80-e64f-4c27-81c4-1bce698de5fe/Web+capture_29-1-2022_19412_www.canva.com.jpeg</image:loc>
      <image:title>The Floristry Blog - Goal setting for your floristry business</image:title>
    </image:image>
    <image:image>
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      <image:title>The Floristry Blog - Goal setting for your floristry business</image:title>
    </image:image>
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      <image:title>The Floristry Blog - Goal setting for your floristry business</image:title>
    </image:image>
    <image:image>
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      <image:title>The Floristry Blog - Goal setting for your floristry business</image:title>
    </image:image>
    <image:image>
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      <image:title>The Floristry Blog - Goal setting for your floristry business</image:title>
    </image:image>
    <image:image>
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      <image:title>The Floristry Blog - Goal setting for your floristry business</image:title>
    </image:image>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-14</lastmod>
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      <image:title>The Floristry Blog - When NOT to sell on social media</image:title>
    </image:image>
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      <image:title>The Floristry Blog - When NOT to sell on social media - Are you an over seller or an under seller?</image:title>
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    <loc>https://www.thebotanicbusinesshub.com/blog/how-becoming-the-face-of-your-business-will-help-boost-sales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-14</lastmod>
    <image:image>
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      <image:title>The Floristry Blog - How becoming the face of your business will help boost sales.</image:title>
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      <image:title>The Floristry Blog - How becoming the face of your business will help boost sales.</image:title>
    </image:image>
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    <loc>https://www.thebotanicbusinesshub.com/blog/build-the-know-like-trust-factor-in-your-flower-business</loc>
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    <priority>0.5</priority>
    <lastmod>2022-10-14</lastmod>
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      <image:title>The Floristry Blog - The know, like and trust factor for florists</image:title>
    </image:image>
  </url>
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    <loc>https://www.thebotanicbusinesshub.com/blog/meet-the-team-rachel</loc>
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    <lastmod>2022-01-29</lastmod>
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      <image:title>The Floristry Blog - Meet the team - Rachel</image:title>
      <image:caption>Pretty Caucasian woman at the beach smiling at camera.</image:caption>
    </image:image>
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      <image:title>My story</image:title>
      <image:caption>No florist EVER started their business of flowers by thinking ‘I’m going to be a florist so I can spend my days doing paperwork’. I totally get it; there’s not enough hours in the day, boundaries change, the floriculture industry throws you a curveball, personal challenges seem never ending…….The struggle to make your business bloom brighter is real. So that’s where I come in……</image:caption>
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      <image:title>My story - Hi (drangea) I’m Rachel, I’m a</image:title>
      <image:caption>virtual admin assistant that specialises in florist businesses.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/06794b1a-b938-4eaa-99b6-b269d20c3975/IMG_7623.JPG</image:loc>
      <image:title>My story</image:title>
      <image:caption>Although The hub was born as a glorious lockdown passion project with my best flower buddy Emma from Green Parlour, the big full time dive right in to the deep end came in early 2022 when I came out of wholesale after 5 years. The hub’s focus was shifted from online membership teaching to opening the doors to individual wilting florist owners who were in need of support with creative marketing, pricing mind blocks and cool wedding quote copywriting.</image:caption>
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  <url>
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    <lastmod>2025-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg</image:loc>
      <image:title>Freelance Florist</image:title>
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      <image:title>Freelance Florist</image:title>
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    <image:image>
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      <image:title>Freelance Florist</image:title>
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      <image:title>Freelance Florist</image:title>
      <image:caption>Wedding at Church of the Good Shepherd, Four marks, Hampshire where I created these sustainable foam free flower pillars</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/42c82945-5eda-4743-a734-e6c990ca0823/cascading+white+and+green+floral+garland+on+registrars+table+by+The+Botanic+Business+hub.JPG</image:loc>
      <image:title>Freelance Florist</image:title>
      <image:caption>Freelance florist UK - able to create high quality wedding designs, stay on site for turn around and clear downs.</image:caption>
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      <image:title>Freelance Florist</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/8387f3b8-2e05-4742-b12c-3f023d05789c/Find+a+freelance+florist+UK.JPG</image:loc>
      <image:title>Freelance Florist</image:title>
      <image:caption>Photographer credit: Rosie May Kelly</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/c1325a57-15cc-42ed-afc9-c2a5e6906489/IMG_6158.jpg</image:loc>
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      <image:caption>Funeral freelance florist confident in creating traditional coffin sprays like this one with seasonal flowers, basing and eco flower tributes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/1655195495223-2UE4YEHFQC9YNUCX50K0/IMG_3726%25255B1%25255D.jpg</image:loc>
      <image:title>Freelance Florist</image:title>
      <image:caption>Foam free sustainable mechanics broken archway</image:caption>
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      <image:title>Freelance Florist</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/b1f6061a-adbb-4904-8737-84ce212ee0cd/Large+event+and+wedding+intsallation+freelance+florist+Buckinghamshire%2C+Berkshire%2C+Hampshire.jpg</image:loc>
      <image:title>Freelance Florist</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/ffc58f22-1afd-4283-9384-30780fba6d6a/Sustainable+freelance+florist+UK.JPG</image:loc>
      <image:title>Freelance Florist</image:title>
      <image:caption>Photographer credit: Rosie May Kelly</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/373cbf42-e5f6-48d2-b058-b7fa210a5b39/IMG_3692%5B1%5D.JPG</image:loc>
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      <image:caption>Working as a freelance florist on a wedding in West sussex</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/e0b21dd9-ac0f-481f-96bc-d8c0ea7b846b/IMG_6020%5B1%5D.JPG</image:loc>
      <image:title>Freelance Florist</image:title>
      <image:caption>Rachel is a freelance florist who is adept at creating large scale floral designs for weddings and events like this huge gold urn design that is filled with English foliage, fresh and silk flowers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/7e3e45aa-84fb-40c3-aeb3-68d33b7504b8/Chic+modern+meadow+design+by+Freelance+Florist+The+Botanic+Business+Hub.JPG</image:loc>
      <image:title>Freelance Florist</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/6d4b848a-2cdf-4b0e-993f-6192dfd0cdab/IMG_5878%5B1%5D.JPG</image:loc>
      <image:title>Freelance Florist</image:title>
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      <image:title>Freelance Florist</image:title>
      <image:caption>The Botanic Business hub has been a freelance florist for a 3 day Indian wedding in Hampshire and was team leader for installing this handing foliage ceiling and Elephant arch</image:caption>
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      <image:title>Freelance Florist</image:title>
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      <image:caption>Freelancing with JenniBloom in Hampshire. Image by JenniBloom</image:caption>
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      <image:title>Freelance Florist</image:title>
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      <image:title>Freelance Florist</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f6e4e1d6acb232b809441ea/ed984548-14d6-4bdc-8434-b0f60981c4b0/Wedding+freelance+florist+south+UK.jpg</image:loc>
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